In less than 90 days, I - by myself - took this blog from total obscurity (150 page views a month) to close to 20,000 page views in the last 30 days (SEE THE RIGHT SIDE BAR). It was an 8,500% INCREASE IN TRAFFIC.
I BUILT 5 BLOGS, SIX WEBSITES, and dumped THOUSANDS of links, posts and tweets on DOZENS OF Twitter, Facebook, LinkedIN, Foursquare, Google Bookmarks, StumbleUpon, Xanga, and a whole lot more social media pages. BY MYSELF. In less than 90 days. AND, I have severe Carpal Tunnel Syndrome, which has rendered three of the five fingers on my left hand USELESS... I basically did it with one hand tied behind my back. Wait until I get out of therapy for my malady. What I'm about to dump on you at the bottom of this post with be small potatoes of what will come in the future.
Getting back to the timeline...
Since my 90 day trial ended, there hasn't been a lot of activity on this site since then. I'll explain it all in a bit. But, we struck a deal, and this new trio of partners is extremely proud to announce: ONLINE EMPIRE® Publishing is now the producer of Las Vegas Nightlife Services' blogs, websites and all of its online media, social sites, and land-based advertising and marketing. The bottom line: You can expect incredible content on all of our sites and unmatched deals that no one in Sin City can touch - NO ONE!!!! There won't be a single huckster, club or casino on the most famous street in the world who can touch us and that makes people scared - which in Vegas, is the best way to operate. Let me explain...
I came to Las Vegas in 1995 for the first time. I met a woman on the Internet in the summer of 1995, using AOL DOS v1.2 on a 1200 baud modem and a broken down, used IBM laptop. She and I had the same birthday. We had a whole list of things that were the same. Our casual meeting took off like a rocket and the next thing I know in September of 1995 I'm in Vegas, naked, and having the time of my life. On top of that, my new FB was good friends with Steve Schirripa, who was the Entertainment Director at the Riviera Hotel • Casino at the north end of The Strip. You might know Steve if you were a Soprano's fan. He played Bobby Bacala. After a wild day in the sack, I had to do an audition on stage for Steve at the Riviera Comedy Club that night. Well, the seven long years of driving 50,000 miles a year through 28 states and two foreign countries - Canada and Florida - paid off. I rocked the house and Steve gave me the greatest compliment of my comedy career, "You're fuckin' funny. You'll be back." And I got a week of work out of him at the "Riv" in November of '95.
On January 1, 1996, after driving all of my crap from Cleveland, OH to Vegas I had arrived at the place I was always meant to be - Las Vegas, The Entertainment Capital of The World, Sin City, The Glitter Gulch, The City of Lights and the greatest place to be if you have ADD/ADHD. (I'll explain more of that in a future post and you'll see why my so-called "Mental Illness" gives Las Vegas Nightlife Services an edge over every single schlub who pretends to know marketing and understands the real pulse and mindset of the greatest city on the planet.
Schirripa taught me everything I needed to know in one afternoon sitting, and I never forgot it. And what I'm about to tell you - if you fully grasp it and fully put it to heart - will forever change your life.
You will be completely empowered to do whatever you want, whenever you want and it will all seem, as Steve used to say, "Rah-ja, it will be so fuckin' easy."
Sitting up in Steve's plush offices at the Riviera he said, "You're new here, right?"
"Yeah"
"Well, let me tell you how to fuckin' take this town apart. I used to be a fuckin' doorman; now, look at me, I'm running the lives of all those shitheads that think they're fuckin' stars and play on all the stages and in the showrooms I control around town." Steve had just finished taping the movie Casino in 1995. Look at the Wikipedia link that will be at the bottom of this post and just look at what happened to his acting career, after his bit - uncredited - part in Casino and the power of what he was about to tell me.
Today, Steve's film and TV credits are a mile long. You don't get that unless you've got talent, balls and determination.
Steve rules his universe, and I did, too, for a while. But there were too many other people who I had to cow down to in order to get done what I wanted to get done in the way I wanted to do it - and eventually, they forced me out of what Steve taught me and I went from being a millionaire in Vegas with an incredible business, working without pants in my own home every day, to being on food stamps and living in a vacant storage shed in Cleveland.
All through the shit, I never forgot what Steve told me. And I've been furiously putting it to use since March 7, 2011.
And I'm proud to say, "I'm back."
And what you are about to see is just like listening to The Who song, The Real Me at 150 decibels. "Can you see the real me? Can ya?"
Well, you're about to see the real me and it will turn what was once the little train stop in the desert upside down. And I've got the two best VIP Hosts on that entire strip to get me there - Darin and Mark. You'll be learning a lot more about them too, and what puts them so far above the rest of the pretenders, you won't want to do business with anyone else but us.
But you're probably still wondering, "WTF did Steve tell you?"
In his rugged big-shouldered Bensonhurst, Brooklyn, New York accent, he said, "Rah-ja, you know that phrase, It ain't what you know, but who you know?"
"Yeah."
"Well, that's all bullshit. And the fuckin' people who bought that dumb shit line are all living in North Las Vegas with no fuckin' curtains on their windows."
After a pause to let that sink into my head, he continued, "Rah-ja, here's how Vegas works. And this will work anywhere in the world, but the world outside of Vegas don't count, because all the big fuckin' money is here. The richest motherfuckers in the world come to this town to get action and throw down wads and lose more on one role than the average person will make in their entire lifetime. We call them whales."
"Ok, whales. Got it."
"Now, who is better to know, a whale or an asshole?"
I laughed, "A whale, of course."
"You're right, but that won't get you shit."
"So, Steve, what do I need to do?"
"Our little world in the desert works like this.
It ain't WHO you know, it's WHO knows YOU."
It ain't WHO you know, it's WHO knows YOU."
Another pause. Silently, I waited for him to continue.
"Rah-ja, you wanna know people, pick up a fuckin' phone book, go collect business cards at one of those stupid ass meet-and-greets. That won't get you dick. The only thing that will every matter in this town is if people in power start to learn who YOU are. And they start to recognize that you ain't a piece of shit."
"Yeah."
"You see, along with the millions of tourists that come here every year, every fuckin' loser in the world with a fuckin' mental problem has to come to Vegas and try to prove something. They're assholes. They'd been practicing fucking people in the ass in Des Moines for 20 years and they think they're players and they can come here and do that shit. Ain't gonna happen, my friend."
"What does happen?"
"Even though Vegas is run by the suits now and not the mob, this place is like a little family. The people in the family, who know the rules and follow them, get fucking rich. The ones who fuck up are looking for change next to the urinals at the bus station, trying to figure out how to get back to Des Moines or Chicago or LA or wherever they came from."
"So, what are the rules of Vegas?"
"First off, when you first get here and you ain't a tourist, nobody wants to fuckin' touch you."
"Why?"
"Because you might be an asshole. And if you're an asshole, you won't last. Plus, we all like to see what happens to newcomers for about six months. Six months, Rah-ja, that's all it takes here. You hang around, do your shit, stick with me, impress people that you ain't an asshole and the keys to the kingdom will be handed to you."
"How does that work?"
"Ya see, Rah-ja, the average jack-off that comes here from Jersey and thinks he's gonna pull something over on us has already put a target on his head. Then, we want to see if Mr. Full-of-Himself can survive for six months."
"Survive, what do you mean?"
"A couple things happen to newcomers to Vegas. Number one, their first summer, they get freaked out by the heat. They can't take it and they have to run back to their safe little snow pile in Minneapolis. Second, they get caught up in the 24-hour lifestyle. They start buyin' hookers, drinkin' all fuckin' night, rollin' dice till dawn and they wind up broke and in one of those house with no fuckin' curtains, up north."
"So, I just have to keep doing what got me here and things will work out?"
"Pretty much, unless you turn into an asshole along the way. Now, get the fuck outta here and go practice those shitty jokes you tell on stage every night (laughing). Jimmie Walking (of Dy-No-Mite fame) has been hangin' around and he needs food. I'll take his broke ass down to the cafeteria and get him something to eat and he'll leave me alone for a few days. Now, GO, you're stinkin' up my office."
So, I did exactly what Steve told me. I worked hard on my act, and I became his local "Go-To-Guy" - "Hey Rah-ja, one of those MTV Princesses from LA couldn't get his dumb ass to the airport on time, can you open the show tonight at 8?"
"It's 7 now, I'll take a shower and be there, no problem, I got ya covered."
The more I delivered for Steve, the more I got. You see, Steve knew ME - The Real Me.
And that was my rocket pad in Vegas, I had a player that knew me. And a player that liked me. And after about six months or so, I got to meet more players and more players and the powers of Vegas started to come to realize, "That Roger guy is OK, he's funny as hell and did you see the shit he did for us?"
In 1997, I quit doing comedy. The road had dried up. Today, in 2012, 98% of the comedy venues that existed in 1989 when I started are closed.
The woman I met online had become my wife the year before. She had been running a limping advertising agency with a Mormon partner who was a real creative guru, but nothing else. My X was and still is the most talented graphic designer I ever met in my life.
My mother was an artist who worked in every medium you could imagine - oils, water colors, sculpture, decoupage, ink, pencil, fabric, you name it. I knew what great artwork was because I lived it my whole life. I was the only eight-year-old kid to go out for Halloween dressed as Salvador Dali. I got my ass kicked because I wasn't a bum or a ghost, but I knew art. And my wife was the best, ever.
I joined her ad agency in June of '97 and started looking for clients. She and her partner were both "creatives" and they didn't have a handle on sales. I'd been selling shit since I was 5. Someday, I'll have to tell you the story about my drug dealing days. I was fuckin' awesome. But this has already gone on pretty long.
After 90 days at my wife's ad agency, I landed them a client with a budget that was equal to their billings for the entire previous year. And things started to take off. Everyone in the agency was bringing in business. (Which prompts several other stories for later: How I became the Brand Manager for Mike Mills, the greatest Pit Master in the history of barbecue, and the Brand Manager for Southwest Gas Corporation, covering three states - Nevada, Arizona, and SoCal. And how I became the only advertising agency representative in the history of the state of Nevada to be a featured speaker at the "Rural Round-up" - an event where marketing leaders for all of the territories of Nevada, excluding Vegas and Reno meet every year to determine how they are going to market tourism to all the destinations where the light aren't so bright.
During that time, I became the right-hand rural marketing man for Larry Friedman (who was is probably in my Top 5 of Most Fun People To Work With) at the Nevada Commission on Tourism in Reno and helped guide the entire budget for rural Nevada for three years. I got chops, baby. I got chops.
We're almost at the end of the story, and you have to admit, it's a pretty damn good story, so far. I'll, also have to tell you the story about the Global Branding Summit held in Las Vegas at Green Valley Ranch in 2004 and how that changed my life forever and made me what I am today.
In 2000, the only woman I'll ever love for the rest of my life was born and two months later my wife told her partner ad the ad agency where we both worked, "I'm sick of this" - and quit.
Might I add, she did this WITH NO FUCKING PLAN AS TO WHAT TO DO NEXT." Both of us were out of jobs in a single afternoon. We had a new baby, a huge house the most expensive hot tub you can buy, all custom furniture, really nice vehicles, a $2 MILLION clubhouse 190 feet from our front door with two swimming pools, a giant gym, party room, putting green and basketball court. And all of that was going to go away unless we got up to speed in 90 days.
So, I went to work. By 4 pm that day, my wife and I became, Blazic Design, Inc. - a two-person agency working out of an executive residence in Northwest Las Vegas, near the end of Cheyenne, in Shadow Hills.
From January 2001 until December of 2004, we took Vegas by storm. She was the pictures, I was the words and the marketing guy. I created a concept called "The Virtual Agency" and branded that - a completely unique business concept. We started landing marquee clients. Over the next four years we did work for over 60 different companies in Las Vegas, throughout the state of Nevada, Australia, Canada and Europe - just the two of us. We were like Lennon and McCartney. It was a magical time I'll never forget. But, there was a storm brewing, and I never saw it coming.
Working intensely together in your home - and advertising in Vegas is the most intense forum you'll ever experience in your entire life - caused a lot of stress. And my behavior was driving my wife nuts.
Neither one of us knew that I had ADD/ADHD and that I was bi-polar. But near the end, I became what they call in psychiatry, "The Identified Patient" - this is basically a scapegoat practice by everyone who surrounded me. None of them were ever wrong, it was always Roger's fault. "Something's wrong with Roger. He's different. He's not like us."
THANK FUCKING GOD I'M NOT LIKE THEM.
THANK GOD !!!!!!
That's right, I'm unique, I'm different and as Al Franken's SNL character, Stuart Smalley, used to say, "And I'm special."
When I was on the Board of Directors for The Las Vegas Chapter of The American Marketing Association (AMA), a lady sitting next to me at a luncheon said,
"Mr. Blazic, you have the most creative ideas I've ever heard.
You really think outside the box."
And this statement sums up why there are going to be a lot of nervous competitors of ours on the most famous street in the world. I said to her...
"Lady, I don't own a box."
And that is today's story. With each succeeding post, you are going to learn more about what is to become The Greatest VIP Team in the history of the fabled Strip and how my company ONLINE EMPIRE® Publishing will be revolutionizing the way we do business in the world and creating a business model that is totally green (no paper whatsoever), totally free (no physical address needed, we can blow people up like nuclear weapons from a fucking Denny's if we want to, using the FREE WiFi and eating Build Your Own Slams® while we watch the skin melt from our competitor's bodies (see the movie clip below).
Our competitors are green - no matter how many years they've been in the busines, and I'm Dorothy.
But, after I blow them up, I'll stop cross-dressing and you'll know me by my real name,
"The Wizard Of Las Vegas."
Now, before I turn you loose, so you can catch your breath, take a show and hose off all that I spewed tonight, I forgot to address one major problem that YOU have.
Do you remember what Steve told me?
Let me, through the incredible powers I have, copy and paste a line from above:
"Our little world in the desert works like this.
It ain't WHO you know, it's WHO knows YOU."
It ain't WHO you know, it's WHO knows YOU."
And there lies YOUR problem. We don't know YOU.
Darin and Mark have been doing this for seven years - a virtual eternity in the VIP Host business. Competitors come and go and burn to a crisp by the DAY. But, SEVEN YEARS - that is why I'm working with them and proud as hell to be on THEIR TEAM. They've got the goods. They have the best connections, the best deals - the best of everything - and no one can touch us.
Ya see, Darin and Mark had this little problem, not enough people knew them.
Well, I'm about to change all of that. I have the single largest, most technologically advanced, creative and innovative marketing machine in the history of the Internet. I've been perfecting it for three months. I've gone to levels that I never imagined I'd go, in just the last six weeks.
I'm sitting in the Emerald City. Yup, that's right. I'm not in Las Vegas. I'm in Cleveland. And until 14 days ago, every word picture, widget and gadget that is on this blog was created by me in less than 90 days and I did it from DENNY'S - So I know I have the button to blow up whoever I want to blow up - and satisfy whoever I want to satisfy. In the meantime, I'm working my ass off to leave Cleveland and return to the Emerald City - Not the MGM, but I promised my 11 year old daughter that she'd see her dad for the first time since December 13, 2009 for Christmas. Why I'm Cleveland and losing all of that time with my best friend, my daughter is the greatest horror of my life and I'm going to flatten anyone who gets in MY WAY on my journey back to Sin City. Good-bey Cleveland, Hello Emerald City. (Cleveland is actually known as the Forest City - so... it's just a different shade of green...)
OH... and how I got here... that story has already been told on my flagship blog, which has has been blowing people away in the blogosphere since the day I started my Walk2Vegas Campaign on March 7, 2011 - I'll give you the links to RogerBlazic.com and you'll see where I'm coming from.
What is going to unfold here and on my publishing site, ONLINE EMPIRE® Publishing in the next 7 days is going to rock the entire marketing community in the city of Las Vegas, more than anything that ever went off at the Nevada Test Site.
You see, I've got a bone to pick with a few ASSHOLES in Las Vegas. And THEN, I'll be done.
You see, in 2006, I needed a job. When my wife left me in January of 2005 and my dad and cousin died in March of 2005, my world was rocked. I had lost HALF of the time I had planned to spend with my daughter in her developing life due to the custody agreement in the divorce. I lost half of my clients. John Gaynor, CEO of the original Bank of Nevada, before it was bought by Nevada State Bank fired me over the phone as their ad agency as I was driving to watch my father die in a hospice within the next 24 hours. I love and respect John to this day. He is one of the classiest and most talented CEO's I've ever had the privilege of working with. It was a joy and an honor to do their work for all those years. And I love Pat there, too. Even though she thought I was a weirdo.
At the time, I whole-heartedly agreed with John's decision to terminate me, based on all the turmoil going on in my life.
But what follow, I'll never forget and there will be hundreds of bodies buried in the desert, once I do what I'm about to do over the next five years.
When my wife left our Lennon-McCartney relationship called Blazic Design, it became just Blazic. The designs that separated us from the herd - aka the talentless so-called Photoshop wizards who populate most of the art departments in Las Vegas - were gone. The designs were gone. I lost my fucking pictures.
I tried my hardest to keep what was left of the proud brand I had built with every ounce of my strength for over four years. Probably the saddest most humiliating day of my life was when I had to sit down with Carlos Silva, General Manager and "The Legend" Mike Mills - owner of Memphis Championship Barbecue and the 17th Street Grill in Murphysboro, IL and tell them that I could no longer represent them and provide advertising services for them at the level that they had been accustomed to over the last six years.... that was April of 2006. I had to turn down the people who had become my family because I just couldn't do it anymore, hiring useless graphic cunt after another and blowing $180,000 in 18 months, just to stay alive.
And then, I had to look for work. This is where the plot thickens. You see, Mr. Roger's here doesn't have a college degree. I went for two years, studying physics and engineering and a little business. But had such a good marijuana business going that I didn't want to bother with college. (That was in 1977. The Statute of Limitations has run out.)...
So, I got my resume together and I started knocking on doors at all of the ad agencies and casino marketing departments in Las Vegas. Surely, my track record must have meant something - an ADDY Award, numerous other awards, former American Marketing Association (AMA) Board Member; add to that the clients I had worked with for years: Southwest Gas Corporation (Roger B #1 is still one of the greatest people I ever met in my life), Memphis Championship Barbecue - I'm still laughing that Carlos Silva brought a gift to the massive birthday party I threw for me, my wife (remember, we had the same birthday) and the other neighbors in Shadow Hills who had birthday's within a day or two of August 29th... and Carlos thought it was a party for my daughter - HE BROUGHT PLAY-DO... LMFAO. (Carlos it's a shame you went with those completely talentless an creative deficient morons at Lund & Manasse or whatever there names were. Their art department couldn't organize a box of Crayons.).
I also had in my portfolio the brilliant and charming Michael Donovan at Century21MoneyWorld - who to this day I revere as a mentor. Robert Maddox and Associates was a gratifying and humbling experience to work with such a renowned construction defect attorney - class, nothing but class.
Unlike that stupid Russian bitch, Maja Stapor at WorldDoc. The CEO was a God a really classy guy. She was a cheap thieving cunt. She faxed me a signed print proposal and she had pasted a price over the REAL PRICE - fucking me in the ass by 25% and tried to make me stick to it. When I put it in front of her and leaned over to get something out of my briefcase she swiped the fraudulent document from the conference table. I fired myself from their service, telling the CEO that I had personal issues at home and was going in a new direction, instead of ratting that little whore out... when guess what MAJA, Roger's Come To Roost. FUCK YOU.
And to Billy and his hacks over at R&R Advertising. I sat through about six meetings with people from your staff and I RAN THE GODDAMN MEETING BECAUSE THE DUMB MOTHERFUCKERS YOU SENT DIDN'T HAVE A CLUE... But when it came time for me to get a job NOT ONE LOUSY ASSHOLE AT YOUR DUMP RETURNED MY CALL. FUCK YOU BILLY. PICK YOUR HOLE IN THE DESERT.
The list goes on... no returned calls, refused interviews... FUCK VIRGIN ADVERTISING... all because I didn't have a piece of paper from a college.
Well you losers are going to see the FUTURE OF INTERNET MARKETING unfolding before your eyes in the next couple months and it will all happen HERE and on my corporate site ONLINE EMPIRE® Publishing.
I want to personally thank Jan Scarborough and her husband Scott for giving me a chance. They are the finest people I've ever met who were my peers. The rest of you can all rot in hell.
And whoever is running the website at the Light Group shouldn't be allowed near a keyboard. And you dumb shits in marketing at TAO - didn't anyone tell you that flash opening on websites died 15 years ago. Get with the fucking times. I'm light years ahead of you. I've spent three years building a marketing machine that is unmatched on the Internet.
And you know what the BEST PART IS...
My entire operating budget for all 30 of my sites has been.... drum roll please....
$22.45
I bought 1 URL for $7.95
and renewed it this year.
Everything else I've done has
been done using Google Products
FOR FREE
That's why MY CLIENTS pay 90%
LESS for MARKETING
GENIUS than YOURS DO...
Ok...
Time to go...
And if ANYONE HAS A FUCKING
PROBLEM WITH WHAT I SAID,
MY CELL PHONE IS:
702-527-2102
If you can't get me, call Darin
702-544-4368
or Mark
702-714-0063
The only clubs that have their shit together
are Marquee, XS and Surrender
They have updated calendars
The rest of you have SHIT WEBSITES
That are an EMBARRASSMENT
TO THE LAS VEGAS BRAND!!!!
I'm done.
• • • •
Oh, look... someone must have dropped
a few bread crumbs. I see some birds coming.
DARIN
MARK
and
the
WIZARD
WORKING
WITHOUT
PANTS
[ www.p.fyg ]
are
Going to take
The Strip
by
STORM!!!
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